Introduction
Sustainability is no longer a choice but a necessity in the modern hospitality industry. As climate change and environmental degradation take center stage globally, hotels and hospitality businesses must adapt to remain competitive and relevant. For students like us at SHBM, understanding sustainability is not just an academic pursuit but a professional imperative.
Sustainability and SHBM’s Values
At SHBM, our core values—Caring, Daring, and Exemplarity—align perfectly with the principles of sustainability.
- Caring: Sustainability starts with caring for the environment, communities, and future generations. As hoteliers, we can implement eco-friendly practices such as reducing single-use plastics and conserving water to show that we care.
- Daring: Introducing sustainable initiatives often requires bold decisions and innovative thinking. For instance, daring hospitality leaders invest in renewable energy sources or launch campaigns to educate guests about sustainable travel.
- Exemplarity: Leading by example is critical. By adopting green certifications and embracing sustainable design, hospitality businesses inspire both guests and competitors to follow suit.
The Role of Internships in Promoting Sustainable Practices
Internships provide a unique opportunity for students to experience sustainability in action. During internships, we witness firsthand how hotels integrate practices such as energy-efficient systems, locally sourced food, and waste management programs. These experiences not only deepen our knowledge but also empower us to advocate for sustainability in our future workplaces.
Sustainability as a Competitive Advantage
Sustainability is not just about ethics; it’s also a business advantage. Guests increasingly prioritize eco-conscious brands, choosing hotels that demonstrate a commitment to reducing their environmental footprint. By investing in sustainability, businesses can attract environmentally aware travelers, reduce operational costs, and enhance their brand reputation.
Conclusion
As hospitality students, embracing sustainability equips us to become responsible industry leaders who can balance profit with purpose. By aligning our actions with SHBM’s values and leveraging the lessons learned during internships, we can contribute to a more sustainable future for the hospitality industry. The question now is: How will you dare to make a difference?
